It’s that time of year again. College students everywhere are gearing up to head back to school for the fall semester. Back-to-school shopping creates a huge opportunity for retailers and other brands to tap into the student market, as evident by the amount of back-to-school ads and discounts students are bombarded with every year. But what are these consumers really looking for when they stock up for another year? SUMM teamed up with StudentUniverse and went right to the source, asking students about how they shop for back-to-school.
Not surprisingly, we found that students expect great sales and discounts this time of year, and the vast majority are savvy comparison shoppers. What did surprise us is how much effort they put into looking for the best deals, and the amount of independence they display when making purchases. They also had lots of opinions on which brands already offer good deals, and who could do better. Take a look at the below infographic and tell us where your brand falls.
(click image to enlarge)