Over the years, social channels have boomed and fizzled faster than 4th of July fireworks. When they’re hot, they’re hot; when they’re not, well…. they try to adapt to social behavior. While some (ahem, Friendster) never make it, others such as Facebook find ways to stay relevant to its users.
However, there is a grey area that many social networks get trapped in. Their evolution to stay on top of the ever-changing social scene didn’t quite stick with its users, or, it adapts into something entirely different. Here lies the infamous Myspace.
Previously MySpace and My____), Myspace was once the most visited social networking site in the world. It was the go-to site to connect with friends, meet new people, discover music, share pictures and most importantly, make your friends jealous by ranking them in your Top 8. As the social landscape shifted with the launch of Facebook, Myspace no longer became the go-to spot to hang out. Facebook began to expand past the student demographic and picked up speed – and soon thereafter took over as the cool new social platform, while Myspace gradually saw its usage decline. While many critics deemed Myspace a massive failure, bands, artists and music lovers still viewed Myspace as a great platform. But who thought Myspace could be saved?
Justin Timberlake; that’s who. This September, JT’s investment in the social media site was announced along with a promotional video featuring Myspace’s shiny new makeover. Positioning itself as a “social network for the creative community to connect to their fans”1, Myspace is launching itself to be a place for social entertainment.
So, will you be reactiving your Myspace account? And importantly, can Myspace win over the hearts of millennials?
We think so. Many of today’s college students missed the original Myspace boom – and Myspace’s value proposition and good looks are promising. The new Myspace combines so many of the social platforms students already love; Pinterest, Instgram, music streaming, friend connectivity and more. With a fresh new look, and an untapped base of students and millennials, maybe Myspace isn’t sooooo 2006 afterall.
1Tim Vanderhook, The Hollywood Reporter